Effects of corporate social responsibility on customer response and organizational performance: The moderating effects of advertising involvement of corporate foundations
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 100 === This study presented two parts: firstly, to investigate the impact of corporate social responsibility on customer response and organizational performance. Secondly, to validate the advertising involvement of corporate foundations and its influence on custome...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55719434261930991758 |