The Determinants of Relationship Quality Between Manufacturers’ Representative and Their Principals in International Marketing Channel of Electronic Industry
碩士 === 國立高雄應用科技大學 === 國際企業系 === 100 === Although significant evidence indicates to the importance of relationship quality, channel sales studies are rarely discussed in international settings. To fill this void, we reinvestigate the determinants of relationship quality in international marketing ch...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/76850445066436719719 |