Exploration in Corporate Social Responsibility, Brand Image and Customer Loyalty─An Empirical Study on HON HAI and NIKE
碩士 === 國立高雄應用科技大學 === 國際企業系 === 100 === Corporate social responsibility has gradually become a popular issue in the international community. Many multinational firms seeking for sustainable development are no longer blindly in pursuit of profit maximization, but to the contrary, of the value of the...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/73711688937258406069 |