The Effect of Health Claims on Purchase Behavior
碩士 === 國立高雄應用科技大學 === 國際企業系 === 100 === With an increasing public awareness for healthy diet, lots of products claiming to be natural and healthy have emerged on the market. The manufacturers declare that their products contain neither additives nor preservatives and that, while growing the crops, t...
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| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2e3su2 |