The Influence of Perceived Quality in virtual brand communities on purchase intentions-Involvement and Product Complexity as Moderators
碩士 === 國立高雄應用科技大學 === 企業管理系 === 100 === There are numerous studies regaring virtual brand communities, but few scholars try to explore what factors will influence purchase intention via reduce uncertainty. Theory Uncertainty Reduction Theory (URT), that is, information quality, relationship quality...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/05166847176500959836 |