The Relationship among Institutional Pressure, Green Resources, Green Product Innovation and Green New Product Success : An Empirical Study on Electrical and Electronic Industries in Taiwan
碩士 === 國立高雄應用科技大學 === 企業管理系 === 100 === Reviewing prior studies on green innovation mainly focused on the strategic marketing and green innovation. There is lack of comprehensive model to explore why and how do some firms adopt green product innovation that go beyond regulatory compliance. Therefore...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/55kwce |