Factors Influencing Repurchase Intention and product innovation as a moderator— A study of traditional snack store
碩士 === 國立高雄應用科技大學 === 高階經營管理研究所碩士在職專班 === 100 === In the past, there were a lot of studies discussing about the factors influence repurchase intention, but they did not propose a full framework. Therefore, this study takes store image, perceived quality, perceived value and nostalgic mentality as th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14155017410850037368 |