Antecedents of Customer Loyalty：Moderator of Involvement
碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 100 === Many studies explored the factors affecting customer loyalty in the past. So far, a more comprehensive structure has not been proposed yet. To further discuss this area, this study aims at covering the variables such as service quality, relationship qu...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94677453942811600826 |