A Case Study of Enterprise Competition Strategy–Example on Multi-channel Integration of TAIYEN Biotech Business
碩士 === 崑山科技大學 === 企業管理研究所 === 100 === In the case of TAIYEN Company, it is in the business revolution and transformation stage, through the transformation of the product, brand innovation, reengineering of the sales model and a strategic shift, trying to find a successful and effective model. The pu...
Main Authors: | Kang-Hsich Huang, 黃耿賢 |
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Other Authors: | Tai-Ho Yang |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/95778032465612024265 |
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