A Case Study of Enterprise Competition Strategy–Example on Multi-channel Integration of TAIYEN Biotech Business

碩士 === 崑山科技大學 === 企業管理研究所 === 100 === In the case of TAIYEN Company, it is in the business revolution and transformation stage, through the transformation of the product, brand innovation, reengineering of the sales model and a strategic shift, trying to find a successful and effective model. The pu...

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Bibliographic Details
Main Authors: Kang-Hsich Huang, 黃耿賢
Other Authors: Tai-Ho Yang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/95778032465612024265