The Study of Kaoliang Liquor Marketing Strategies-An Example in One Taiwan Kaoliang Liquor Company

碩士 === 國立金門大學 === 國際暨大陸事務學系碩士班 === 100 === Currently, Kaoliang liquor is still the large produce of distilled spirits in Taiwan. Also, the market rate is growing in Kaoliang liquor; but, the sale rate in foreign countries is still lower than other liquor companies, especially the quality or taste i...

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Main Authors:	Lee, Hsi Tien, 李錫添
Other Authors:	Shen, Lo Chih
Format:	Others
Language:	zh-TW
Published:	2012
Online Access:	http://ndltd.ncl.edu.tw/handle/55239088216766980837

id	ndltd-TW-100KMIT0025004
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spelling	ndltd-TW-100KMIT00250042015-10-13T21:07:17Z http://ndltd.ncl.edu.tw/handle/55239088216766980837 The Study of Kaoliang Liquor Marketing Strategies-An Example in One Taiwan Kaoliang Liquor Company 高粱酒外銷策略之研究－以台灣某公司為例 Lee, Hsi Tien 李錫添碩士國立金門大學國際暨大陸事務學系碩士班 100 Currently, Kaoliang liquor is still the large produce of distilled spirits in Taiwan. Also, the market rate is growing in Kaoliang liquor; but, the sale rate in foreign countries is still lower than other liquor companies, especially the quality or taste is very similar with lots of liquor products from Mainland China. How to develop the market strategies is more and more important than before, thus the most core purpose of this study. And to adopt expert interview is one of basic methods to understand the main disadvantages in this Taiwan largest Kaoliang liquor company. Shen, Lo Chih 沈鑼志 2012 學位論文 ; thesis 110 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立金門大學 === 國際暨大陸事務學系碩士班 === 100 === Currently, Kaoliang liquor is still the large produce of distilled spirits in Taiwan. Also, the market rate is growing in Kaoliang liquor; but, the sale rate in foreign countries is still lower than other liquor companies, especially the quality or taste is very similar with lots of liquor products from Mainland China. How to develop the market strategies is more and more important than before, thus the most core purpose of this study. And to adopt expert interview is one of basic methods to understand the main disadvantages in this Taiwan largest Kaoliang liquor company.
author2	Shen, Lo Chih
author_facet	Shen, Lo Chih Lee, Hsi Tien 李錫添
author	Lee, Hsi Tien 李錫添
spellingShingle	Lee, Hsi Tien 李錫添 The Study of Kaoliang Liquor Marketing Strategies-An Example in One Taiwan Kaoliang Liquor Company
author_sort	Lee, Hsi Tien
title	The Study of Kaoliang Liquor Marketing Strategies-An Example in One Taiwan Kaoliang Liquor Company
title_short	The Study of Kaoliang Liquor Marketing Strategies-An Example in One Taiwan Kaoliang Liquor Company
title_full	The Study of Kaoliang Liquor Marketing Strategies-An Example in One Taiwan Kaoliang Liquor Company
title_fullStr	The Study of Kaoliang Liquor Marketing Strategies-An Example in One Taiwan Kaoliang Liquor Company
title_full_unstemmed	The Study of Kaoliang Liquor Marketing Strategies-An Example in One Taiwan Kaoliang Liquor Company
title_sort	study of kaoliang liquor marketing strategies-an example in one taiwan kaoliang liquor company
publishDate	2012
url	http://ndltd.ncl.edu.tw/handle/55239088216766980837
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The Study of Kaoliang Liquor Marketing Strategies-An Example in One Taiwan Kaoliang Liquor Company

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