The Study of Kaoliang Liquor Marketing Strategies-An Example in One Taiwan Kaoliang Liquor Company

碩士 === 國立金門大學 === 國際暨大陸事務學系碩士班 === 100 === Currently, Kaoliang liquor is still the large produce of distilled spirits in Taiwan. Also, the market rate is growing in Kaoliang liquor; but, the sale rate in foreign countries is still lower than other liquor companies, especially the quality or taste i...

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Bibliographic Details
Main Authors: Lee, Hsi Tien, 李錫添
Other Authors: Shen, Lo Chih
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/55239088216766980837