The Study of Kaoliang Liquor Marketing Strategies-An Example in One Taiwan Kaoliang Liquor Company
碩士 === 國立金門大學 === 國際暨大陸事務學系碩士班 === 100 === Currently, Kaoliang liquor is still the large produce of distilled spirits in Taiwan. Also, the market rate is growing in Kaoliang liquor; but, the sale rate in foreign countries is still lower than other liquor companies, especially the quality or taste i...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55239088216766980837 |
| Summary: | 碩士 === 國立金門大學 === 國際暨大陸事務學系碩士班 === 100 === Currently, Kaoliang liquor is still the large produce of distilled spirits in Taiwan. Also, the market rate is growing in Kaoliang liquor; but, the sale rate in foreign countries is still lower than other liquor companies, especially the quality or taste is very similar with lots of liquor products from Mainland China. How to develop the market strategies is more and more important than before, thus the most core purpose of this study. And to adopt expert interview is one of basic methods to understand the main disadvantages in this Taiwan largest Kaoliang liquor company.
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