A Study of Purchase Intention in Selecting Fragrances by Visual and Olfactory Senses
碩士 === 高雄醫學大學 === 香粧品學系碩士班 === 100 === Scent is generally considered one of the major reasons that affect consumers to purchase cosmetics. The first impression for consumers when purchasing products however is by visual observation. The purpose of this study is to investigate the difference between...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/58340714119190472661 |