The Consumer Experience For The Experience Value, Customer Satisfaction And Behavioral Intention- A Case Study Of Kaohsiung City Department Store Consumers

碩士 === 義守大學 === 管理學院管理碩博士班 === 100 === The 21st century enterprise victory key is creates one kind for the customer to be able to feel “ experience value”. Today, the consumption of the populace have not only focused on usability, functionality, and price of the commodity itself, when is the further...

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Bibliographic Details
Main Authors: Tsai, Chengyen, 蔡承諺
Other Authors: Fu, Hsinwei
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/15653049213620959990