Copywriting And Brand Awareness On The Amount Of Consumer Memory
碩士 === 義守大學 === 管理學院管理碩博士班 === 100 === This research applies empirical approach, of which the purpose is to find out how both commercial pun slogan and brand awareness could affect consumers' memory toward the advertisement. If a particular commercial slogan could successfully grab consumers�...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55676702614590842229 |