The Adoption of Marketing Communication Strategy in Promoting Public Transportation System:A Case Study of Kaohsiung Mass Rapid Transit
碩士 === 玄奘大學 === 大眾傳播研究所 === 100 === Kaohsiung Mass Rapid Transit(KMRT) is the MRT construction of the first BOT project plan in Taiwan. Therefore, has frequently been receives the attention during the Construction stage. From October, the 90th year of the “Republic Era” to April, the 97th year o...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06346235811051663550 |