Business personnel with the customer for customer-oriented and trust cognitive gap study on the impact on business performance and customer loyalty- insurance industry as an example
碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 100 === Taiwan's life insurance market has always been to take sales direct marketing-based, early solicit insurance way to be in the "human type insurance" and "sales oriented ", failed to really understand customer needs. But with the...
Main Authors: | Mei-Ling, Chen, 陳美伶 |
---|---|
Other Authors: | Yie-Fang, Kao |
Format: | Others |
Language: | zh-TW |
Published: |
2012
|
Online Access: | http://ndltd.ncl.edu.tw/handle/72198656165579391892 |
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