Business personnel with the customer for customer-oriented and trust cognitive gap study on the impact on business performance and customer loyalty- insurance industry as an example

碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 100 === Taiwan's life insurance market has always been to take sales direct marketing-based, early solicit insurance way to be in the "human type insurance" and "sales oriented ", failed to really understand customer needs. But with the...

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Bibliographic Details
Main Authors: Mei-Ling, Chen, 陳美伶
Other Authors: Yie-Fang, Kao
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/72198656165579391892