The study of the influence of sustainable attributes on consumers’ willingness to pay for cakes
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 100 === This research aimed to explore the influence of sustainable attributes on consumers’ willingness to pay for cakes, and to survey the relationship among consumers’ demographics, sustainable attitude and personal values. The influence of the provision of product i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80488217120709766280 |