The Effect of Culture Identity, Product Images and Brand Images on Brand Attitude: An Empirical Examination of Fashion Designer Brands
碩士 === 輔仁大學 === 織品服裝學系 === 100 === As more and more imported fashion brands in the marketplace, the domestic designer brands have faced business dilemma. In the past, the researches on development of clothing brands have focused on qualitative method and emphasized on the issues of marketing str...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7hrt9j |