The Effect of Corporate Image, Advertising Appeal, and Consumer Attribute on Consumer Purchase Intention–Take Cosmetic Brands for Example
碩士 === 輔仁大學 === 織品服裝學系 === 100 === Corporate image refers to the community is a subjective enterprise attitude, feelings and impressions. By creating their corporate image to cultivate brand equity and brand image is the key to marketing strategy. According to Loudon and Della (1993), corporate imag...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/jrf753 |