The Effect of Reification Female of Advertising on Purchasing Brassiere Intention for Female Consumers─ Brassiere Advertisement as an Example
碩士 === 輔仁大學 === 織品服裝學系 === 100 === Advertising reflects the social conditions, transfers the concept, values, and thus changes people's perception, attitude and behavior. Many underwear advertising industries show the performance of female curves in order to attract people’s attention and to pr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06381870606290208443 |