The Impact of Sense Experience and Aesthetic Experience on Quality, Taste, Brands Culture and Brands Value- The Example of Luxury
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 100 === Recently, there have been increasing numbers of luxury brands in Taiwan. All of them can be found almost everywhere, and there are fierce competitions between them, which can be easily recognized by consumers. In this situation, not only qualities and reputat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5zvwea |