The Study on Product Features, Brand Image, Involvement and Regulatory Focus - Taking Smartphones for Example
碩士 === 遠東科技大學 === 行銷與供應鏈管理研究所 === 100 === For the past few years, with rapid technological development and the advent of the globalization era, it has been a key issue about how to constantly attract customers, especially in the consumer electronics industries. Smartphones have become a product wid...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06990150037790211104 |