The Effect of Relationship Driving Factors on the Relationship Quality and Loyalty：A Case of Specialty Chemicals Manufacturers
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 100 === Today, businesses have used Relationship Marketing widely. Through the establishment of relationship quality meets the needs of customers from their satisfaction and trust. Relationship quality is good or bad is also reflected in the performance of customer loy...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99498301218436868923 |