A Study of the Consumption Values on Intention to Purchase – A Case of the Luxury Eyewears

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 100 === The social meaning of boutique collections is no longer simply luxury goods, but a new form of daily necessaries. With fine quality, expecting design, beauty display and touching marketing story, the biggest challenge for every luxury eyewears merchants is that...

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Bibliographic Details
Main Authors: YU-JEN CHANG, 張裕仁
Other Authors: none
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/57rgsw