The Relationship between Corporate Social Responsibility and Consumers’ Purchase Intention－An Example from Automobile Industry in Taiwan
碩士 === 逢甲大學 === 國際貿易所 === 100 === There are some negative factors making the automobile industry in Taiwan more competitive such as the rise in price of crude oil, worse quality of air and the constraints of government regulations. To survive in such an intense environment, automobile entrepreneurs’...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95694621908079315488 |