The Antecedents of Visitors’ Revisit Intention of Blogs
碩士 === 逢甲大學 === 國際貿易所 === 100 === Blog is a new knowledge sharing technology which enables people to record their diary on web pages and has become a popular marketing channel in recent years. This research discussed the effect of blog quality, blogger image and visitor perception in revisit intenti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2w8ebr |