The Research on Influences of Airline Crisis Incident and Methods of Service Recovery on Brand Attitude－The Moderating Effect of Flight Frequence
碩士 === 逢甲大學 === 企業管理所 === 100 === It is getting difficult to manage and maintain the brand because the commercial competition is becoming fiercer. Corporations often receive a lot of customer complaints and dissatisfaction by dint of employees’ neglect. Besides, service failures happen to internatio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20126108588110421465 |