The Influences of Message Appeals and Message Framing on Advertising Effect
碩士 === 逢甲大學 === 企業管理所 === 100 === Due to the advancement of information technology, there are various types of advertisements and the contents are more creative and dramatic. However, information overloading would cause negative attitudes of customers. It is worthy of research on how to implement ad...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79469565895209056418 |