A Study of the Relationship Between Experiential Marketing and Customer Loyalty---a Case Study of Home Roast Coffee Shops at the Central Region
碩士 === 大葉大學 === 設計暨藝術學院碩士在職專班 === 100 === Recently, home roast coffee beans are all the rage in the coffee shops in Taiwan. The way how the coffee shop owners treat customers and the owners’ attitudes towards customers are fresh. The goals of this study is to discuss the differences between h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57827452890801189979 |