A Study on Travelers’ Service Quality Perception , Consuming Experience and Loyalty-Using Qing-shui Service Area as an Example
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === The present study is intended to advance an understanding of the travellers’ per-ception of service quality as well as consuming experience in the service areas of Tai-wan Area National Freeway in relation to their loyalty. A questionnaire survey, ‘Ques-tionnai...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48915928748534464900 |