Customer Experience Management and Relationship Cultivation

碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === Service failure and service recovery are frequently discussed in academic circles. This study is based on case of restaurant business to explore and combined the relation-ship quality index with the relationship culture to see if it is in conformity with the in...

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Bibliographic Details
Main Authors: Hung Shin Hung, 洪信宏
Other Authors: Wang Ruei Shiang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/90490741240887353719
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spelling ndltd-TW-100DYU011212322015-10-13T20:51:33Z http://ndltd.ncl.edu.tw/handle/90490741240887353719 Customer Experience Management and Relationship Cultivation 顧客經驗管理與關係培育 Hung Shin Hung 洪信宏 碩士 大葉大學 管理學院碩士在職專班 100 Service failure and service recovery are frequently discussed in academic circles. This study is based on case of restaurant business to explore and combined the relation-ship quality index with the relationship culture to see if it is in conformity with the index and effect after being recovered from service failure of restaurant business. Wang Ruei Shiang 汪睿祥 2012 學位論文 ; thesis 110 zh-TW
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language zh-TW
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description 碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === Service failure and service recovery are frequently discussed in academic circles. This study is based on case of restaurant business to explore and combined the relation-ship quality index with the relationship culture to see if it is in conformity with the index and effect after being recovered from service failure of restaurant business.
author2 Wang Ruei Shiang
author_facet Wang Ruei Shiang
Hung Shin Hung
洪信宏
author Hung Shin Hung
洪信宏
spellingShingle Hung Shin Hung
洪信宏
Customer Experience Management and Relationship Cultivation
author_sort Hung Shin Hung
title Customer Experience Management and Relationship Cultivation
title_short Customer Experience Management and Relationship Cultivation
title_full Customer Experience Management and Relationship Cultivation
title_fullStr Customer Experience Management and Relationship Cultivation
title_full_unstemmed Customer Experience Management and Relationship Cultivation
title_sort customer experience management and relationship cultivation
publishDate 2012
url http://ndltd.ncl.edu.tw/handle/90490741240887353719
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