A Study on the Effect of Product Attributes and Corporate Image on Repurchase Intention-A Case Study on the Department Stores in the Central Taiwan
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === This study mainly explored the relationship between the product attributes of de-partment stores and the consumers’ repurchase intention. Secondly it used the corpo-rate image of the department stores as an intermediate variable to further examine the interact...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78875533961354315559 |