The Influence of Information Presentation on Impulse Purchasing Behavior－The Moderating Effect of Product Attributes
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === In light of the internet development, many people search information of product on webs. The information of product show some words and pictures on web pages. Un-der this situation, consumers always can’t actually touch the product, so the advertise-ment and th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54904868011454351193 |