A Study On The Evaluation Of The Relationship Among Lifestyle, Preferences Of Product Attribute, And Consumer Behavior On Sportswear Consumers – A Case Study On The Physical Education Teachers At Elementary And Junior High Schools In Changhua County
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === The purpose of this study was to investigate the relationship among lifestyle, preferences of product attribute, and consumer behavior on sportswear consumers. The study used questionnaire as the method, subjects were customers who ever bought sportswear. T...
Main Authors: | Ching-Huang Wu, 吳璟篁 |
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Other Authors: | Chung-Ming Lu |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/13105982157758502718 |
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