A Study On The Evaluation Of The Relationship Among Lifestyle, Preferences Of Product Attribute, And Consumer Behavior On Sportswear Consumers – A Case Study On The Physical Education Teachers At Elementary And Junior High Schools In Changhua County

碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === The purpose of this study was to investigate the relationship among lifestyle, preferences of product attribute, and consumer behavior on sportswear consumers. The study used questionnaire as the method, subjects were customers who ever bought sportswear. T...

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Bibliographic Details
Main Authors: Ching-Huang Wu, 吳璟篁
Other Authors: Chung-Ming Lu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/13105982157758502718