The Effects of Service Failure Experienceon Consumers' Switching Intention -- ¬Using brand awareness as a Moderator

碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === This study investigated the relationship among brand awareness, service failure, and customers’ switching intention. Data were collected via a questionnaire survey administered to people who live in central and northern Taiwan and have participated in package t...

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Bibliographic Details
Main Authors:	Chung, Yu-Fen, 鍾郁芬
Other Authors:	Lee,De-Chih
Format:	Others
Language:	zh-TW
Published:	2012
Online Access:	http://ndltd.ncl.edu.tw/handle/93239308038409361435

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