The Effects of Service Failure Experienceon Consumers' Switching Intention -- ¬Using brand awareness as a Moderator
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === This study investigated the relationship among brand awareness, service failure, and customers’ switching intention. Data were collected via a questionnaire survey administered to people who live in central and northern Taiwan and have participated in package t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93239308038409361435 |