The Effects of Service Failure on Consumers' Switching Intention
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === A B S T R A C T This study investigated the effects of service failure on consumers’ switching intention. Differences in switching intention among consumers with different background variables across different service failure contexts were examined. 412 valid...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80658664135568341919 |