A Study of Non-profit Organization Fund-Raising Performance Influenced by Cause-Related Marketing and Mental Accounting
碩士 === 大葉大學 === 管理學院碩士在職專班 === 100 === Non-profit organizations, like profit-seeking organizations, face the competition generally, such as how to fund sufficient financial resource to support non-profit organizations’ operation. Thus the mission to fulfill the social responsibility is one of the mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33717640796763649005 |