The Effect Of Aesthetics Attraction To The Consumer’s Choice Of Coffee Shop

碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 100 === This research aimed to explore the effect of aesthetics attraction on the consumer’s choice of coffee shop. A structural questionnaire was applied for quantitative research and 450 copies were sent to consumers with judgment sampling. There were 404 valid samp...

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Bibliographic Details
Main Authors: Wang, Tzuan, 王梓安
Other Authors: Lee, Jeanshiann
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/39726731816793457512