A Study of the Impact on Customer Persived Value, Satisfaction, and Complain-Handling to Customer Loyalty for Customers of the Beauty Salon in both Taiwan and Mainland China

碩士 === 大葉大學 === 國際企業管理學系碩士班 === 100 === ABSTRACT This study illustrates the beauty salon industry, customer perceived value will affect their customer satisfaction, customer complain-handling will affect its customer satisfaction, customer satisfaction will affect their loyalty, and customer compla...

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Bibliographic Details
Main Authors: Chang Cheng-Chieh, 張丞婕
Other Authors: Feng Te-Tai
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/45535431910277713486