Relationships among Consumer Mood, Experiential Value and Behavior Intention in Event Marketing- an Example of 2010 Taipei International Flora Exposition
碩士 === 朝陽科技大學 === 應用外語研究所 === 100 === Meeting, Incentive, Convention and Event (MICE) is blooming and regarded as an important industry in the world. 2010 Taipei International Flora Exposition was the first international scale event held in Taiwan. The exposition was the landmark of event history in...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32308240969552626675 |