A study of the Marketing Competitive Strategy for the Non-Life Insurance
碩士 === 清雲科技大學 === 國際企業管理研究所 === 100 === Abstract The industrial environment of Non-life insurance in Taiwan is affected by rate deregulation, low-price competition and the change of financial regulation. The companies need to have new strategies in order to deal with new...
Main Authors: | An-Chin Liu, 劉安琴 |
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Other Authors: | 賴勇成 |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/18254316851464794748 |
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