A study of the Marketing Competitive Strategy for the Non-Life Insurance

碩士 === 清雲科技大學 === 國際企業管理研究所 === 100 === Abstract The industrial environment of Non-life insurance in Taiwan is affected by rate deregulation, low-price competition and the change of financial regulation. The companies need to have new strategies in order to deal with new...

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Bibliographic Details
Main Authors: An-Chin Liu, 劉安琴
Other Authors: 賴勇成
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/18254316851464794748