Purchase intention to use of e-book based on Innovation Diffusion Theory
碩士 === 中原大學 === 資訊管理研究所 === 100 === This paper discusses the influence consumer purchase intentions for the e-book of usage and use of results as the main research purpose of this study innovation diffusion theory and joined the flow theory, common consumer study, the use Innovativeness and adopter...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13666319355920286908 |