The Effect of Subthreshold Stimulus on Consumer’s Product perception- Green products as Examples
碩士 === 中原大學 === 國際經營與貿易研究所 === 100 === The purpose of this study was to investigate unconsciousness methods of influencing consumer choices. Due to consumers having a gradual awakening of consumer ego, when they face direct or forceful marketing, they will have a reactance reaction. This study used...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09921910535458070804 |