A Cross-level Research of Blog Information on Blog User Intention- Blog Characteristic and Sharing Motivation as Moderating Variables

碩士 === 中原大學 === 國際經營與貿易研究所 === 100 === As the blog is getting popular, more and more bloggers share their versatile and factual articles or information on the blog with others. There are quite a few faithful browsers attracted to watch and get information from those blogs. This research is to explor...

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Bibliographic Details
Main Authors: Der-Ru Chang, 張德如
Other Authors: YI-Fen Chen
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/35413910400281730578